This policy was last updated on April 13, 2015.
An overview of the information that we may collect
You are able to take advantage of many SRM products, services, and websites without providing any information that personally identifies you. We only collect personally-identifying information when you voluntarily submit it to us.
Sometimes, we need personally-identifying information in order to provide you with the products and services that you request. Depending upon the product or service, we may ask you for a variety of personally-identifying information. This might include, for example, your name, address, e-mail address, telephone number, gender, and birth date. We may also ask for other information about you, such as your credit card information (when you are making a purchase), interests, income, or education level. We consider certain identifying information “sensitive.” This includes your credit card number, income level, or any other information that would normally be considered confidential.
You may choose not to provide us with any personally-identifying information. In that case, you can still access and use many portions of our websites; however, you will not be able to access and use those portions of any SRM website that require your personal information.
Many SRM websites include community features, such as online forums and message boards. Information that is posted in these areas becomes public information and the use that any third party makes of this information is beyond our ability to control. You should exercise caution before disclosing any personally-identifying information in these public venues. If you elect to submit content that includes information that can be used to identify you, you must assume that the content can and will be displayed on any website on the Internet.
At some SRM sites and through certain promotions, you can submit personally-identifying information about other people. For example, you might submit a person’s name and e-mail address to send an electronic greeting card; or, if you order a gift online or offline and want it sent directly to the recipient, you might submit the recipient’s name and address. Some SRM websites also provide referral services to help you inform a friend about our websites, products, or services. The types of personally-identifying information that we collect about other people at pages like these may include the person’s name, address, e-mail address, or telephone number. We will only ask you for the information about your friend that we need in order to do what you request.
In some circumstances, we also collect non-personally-identifying information. When you visit a SRM website, we may collect information such as the type of browser you use, your operating system, your IP address, and the domain name of your Internet Service Provider. This information, by itself, does not permit individual identification, meaning that you will remain anonymous. However, if you elect to provide us with personally-identifying information during your visit, that information may be linked to your IP address.
On our websites, we may also use tiny graphic images called pixel tags, web beacons, or clear gifs. These tiny images help us to analyze our users’ online behavior and collect other data, such as page views or advertising responses. Pixel tags also allow us to send you e-mail in a format that you can read, and let us know when you have opened an e-mail message from us. Pixel tags may also be used to deliver cookies. Some of our websites also use third-party advertising companies to serve ads when you visit. These companies may use non-personally-identifying information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
We work with reputable third parties that provide data tracking and collection technologies in order to:
– Present or serve the advertisements you may see at SRM websites;
– Deliver and track e-mail communications;
– Process purchase orders through e-commerce transactions;
– Fulfill print and digital subscription orders
How we use the information we collect
We use the personally-identifying information that you provide us to fulfill your requests for our products, programs, and services, to respond to your inquiries about offerings, and to offer you other products, programs, or services that we believe may be of interest to you. We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests, when we make changes to subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you about your account with us.
We may syndicate the publicly available content of our community areas to unaffiliated third-party websites, using RSS or other technologies. The information you have shared in the community areas may be included in this syndication.
We will use the personally-identifying information that you provide about others in order to provide the products or services that you have requested; for example, to enable us to send them your gifts or cards. If you provide us someone else’s personally-identifying information for referral purposes, we may use that information to invite them to visit our websites or to provide them information about our products or services.
If you provide us with your e-mail and/or postal address, we may include that address in e-mail and/or postal address lists that we sell, trade, or rent to third parties. These lists will never contain sensitive information. If you do not wish for your e-mail or postal address to be shared with companies not owned by SRM who want to market products or services to you, you have the opportunity to opt out, as described below. You may also opt out of the receipt of any marketing materials from SRM as described below.
We may transfer your sensitive personally-identifying information to other SRM offices for internal management and administrative purposes. In addition, your personal data will be transferred to other SRM offices where necessary for the performance or conclusion of our contractual obligations to you or for your benefit. Transfers of personally-identifying information may also be made where necessary for the establishment, exercise, or defense of legal claims.
How we protect the safety and integrity of the information we collect
We take appropriate physical, electronic, and procedural measures to safeguard and protect your personal information. We use a variety of security measures, including encryption and authentication, to maintain the confidentiality of your personal information. We store your personal information on systems behind firewalls that are only accessible to a limited number of persons, each of whom is required to keep the information confidential. We also take appropriate measures to secure the transmission of sensitive personal information from your computer to the Company’s computers. When you transmit sensitive personal information to us, like credit card information, we offer the use of a secure connection to our servers. To the extent you select the secure connection method or your browser supports such functionality, all credit card account information that you supply is transmitted via Secure Socket Layer (SSL) technology. Regardless of these measures, no system connected to the Internet or data transmission sent over the Internet can be guaranteed to be 100% secure. We will provide notice if we become aware of any security breach that may affect any sensitive personal information pertaining to you that we have stored on our systems.
SRM only collects personal information that is relevant to the purposes for which it will be used. Though we do take appropriate steps to review and update the information that we store to ensure that it is accurate, complete, and current, we also depend on you to update or correct your personal information when necessary.